Purposeful innovation
We channel our creativity and expertise into research that drives meaningful decisions and lasting business impact.
LET'S GET THE BALL ROLLING
Meet the experts redefiningmarket research.
95%
client confidence score in business decisions post research
50
clients served
10x
faster than the industry standard
100K+
panelists surveyed
Our values guide us to innovate with empathy, clarity, and purpose.
Our Values
Empathy at the core
We listen first and understand deeply, putting ourselves in the shoes of clients, panelists, and users to create work that truly resonates.
Clarity from complexity
We transform complex data into clear, actionable insights that teams can easily act on, allowing them to move forward with confidence.
A note from our founders
We've seen firsthand how companies struggle with uncertainty.
Not knowing whether to focus on this flavour or that flavour, whether to prioritize a specific feature or in-store experience, or if what is most unique about their business is what people actually care about. These uninformed "best guesses" can lead to significant expenses and wasted effort. We wanted marketers and business owners to feel confident about what to do next and why, because at the end of the day, building a successful business goes hand in hand with understanding what your customer needs.
However, gaining this understanding has typically been out of reach because it's often too costly, time-consuming or superficial. We built Cashew for those who believe in creating something lasting and meaningful—a brand, a product, or a user experience that truly resonates. It's about connecting with your customers, and building something that stands the test of time.
Try Cashew, experience this value for yourself and forge ahead with confidence.
MEET THE team.
Addy's leadership is revolutionizing the market research industry. Her mission is to empower businesses of all sizes with accessible, expert-level customer insights.
Rose spearheads innovation at Cashew, tackling unmet customer needs with a user-centric vision. Her mission is to disrupt market research and revolutionize the way businesses gain insights
Waleed is a growth leader reimagining how organizations access and use research, making it faster, smarter, and more human. With a collaborative and strategic approach, he helps brands uncover insight, build clarity, and drive meaningful growth.
James leads our technology team and sets the vision for Cashew's unparalleled digital solution. James extensive technology background while working alongside researchers contributes to his expert level knowledge of our industry.
Kalin combines technical knowledge and programming skills with abstract, creative thought — a skill set especially useful for bridging the gap between heady technical concepts and memorable customer experiences.
Tahir is a two-time founder across e-commerce and CPG with a deep understanding of how modern brands think, operate, and grow. His experience spans companies across F&B, financial services, and tech, giving him a unique, founder-driven perspective. He brings this lens to the world of research, helping shape how organizations access and leverage meaningful insights.
Carissa holds a Masters Degree in Market Research and Consumer Insights and is driven by curiosity. She is passionate about aligning technology with human values, ethics, and accessibility while digging into the insights that make life better for customers and communities.
Michelle leads Growth Marketing at Cashew, where brand and performance move as one. She fuses creativity, efficiency, and data-driven precision to build momentum that drives measurable growth.
Victoria brings structure, clarity, and momentum to a fast-moving team of researchers. With a sharp eye for detail and a commitment to punctual execution, she ensures projects stay organized, deadlines are met, and ideas move seamlessly from concept to completion.
Tanzell has a Master's in Data Science and is focused on building data and software solutions, leveraging experience across startup and enterprise environments to develop technical solutions that deliver value for the business.
A relentless builder who treats code like a competitive sport. With deep startup experience and a passion for system design, he brings an athlete's mindset to software engineering - always pushing boundaries, iterating fast, and crafting innovative solutions that scale. For him, coding isn't just a career; it's a lifestyle.
Mark brings 25 years of experience spanning product leadership and software engineering. His curiosity is endless and he's always looking for ways to apply new knowledge. He's a systems thinker who loves bridging product, engineering, and data to build scalable, reliable platforms - grounded in continuous product discovery and focused on measurable customer value.
WHY JOIN our team.
Remote Done Right
Our team is spread across Canada and we believe remote work should mean flexibility, focus, and balance, not constant connection or burnout.
We keep tech practical
We focus on building solutions that drive real impact instead of chasing the latest trend or wrestling with unnecessary complexity.
We value real connection
Twice a year we bring the whole team together for in-person meetups, fully covered by us. It's a chance to connect, recharge, and have fun together.
We care about work that feels good
Meaningful work should feel rewarding. We celebrate wins, respect downtime, and create a culture where you can bring your full self.
CAREERS at Cashew.
No Roles Open Right Now, But We're Growing
We're building fast and will need amazing people to help shape what's next. Check back soon or reach out if you're excited about what we're creating.
YOUR NEXT breakthrough STARTSWITH REAL human insights.
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