AI made content easy. It also made it all sound the same.
We conduct proprietary research with real consumers, uncovering fresh human perspectives you can turn into new market narratives, shareable content, and conversations your brand can own.
The problem
65% OF MARKETERS say they have differentiation anxiety.
65 out of 100 marketers
Most brands are working from the same recycled data, outdated insights, and already-established trends. The result? They reach the same conclusions, create the same content, and add to a growing sea of sameness.
The advantage isn't creating more content. It's having something original to say.
Fresh human truths keep you close to what's actually happening, uncover the stories everyone else missed, and let you understand your audience at scale — not in a slide from last year.
The real story
Data Drops
Our Data Drops use original research with real consumers to uncover fresh perspectives on the trends shaping industries and culture. Each one turns proprietary insights into a market narrative you won’t find anywhere else, and content worth talking about.
Every study runs on the Cashew platform and gathers new responses from real people. Never synthetic. Never recycled panel data.
- 01
The Capacity Gap
How paid services became part of the modern support system.
Culture and Society - 02
The New Rules of Growing Up
Consumers are redefining what “making it” means
Consumer Trends - 03
The Authenticity Economy
Why brands that prove they’re real will win.
Marketing
Our platform
smarter technology, faster insights
Our leading edge technology helps teams design studies, reach real people, and turn fresh human data into meaningful insight — in days, not weeks.
Book a demoIn good company
what our customers think
testimonials
How Cashew worked with brands to develop research-led content with fresh market narratives.
32% would choose a road trip as a dream summer vacation.
51% of summer travelers are planning a road trip.
48% expect to spend 10+ hours on the road for their trip.
Turo’s 2026 USA Road Report explored how rising costs, shifting priorities, and emerging technology are reshaping how Americans think about car ownership, travel, and mobility.
Read MorePearson’s 2026 Value of IT Certification Employer Report explored how certification strengthens talent, improves productivity, and prepares workforces for a rapidly changing tech landscape.
joni’s Cost of Silence study brought real experiences to light and showed that period poverty requires systemic change.
Envoy’s Standard Deviations study explored how brands can evolve, stay consistent, and remain relevant in a rapidly changing cultural landscape.
Meet the collective
Fresh human perspective, every time
Meet the Cashew Collective, our own network of vetted consumer and B2B respondents. No synthetic data, no shortcuts. It’s built into the platform and ready the moment your study goes live.
Meet the CollectiveMillions
of vetted participants worldwide
5x
higher response rate compared to other survey panels
100%
real, engaged respondents.
24 Hours
to typical report output
Solutions
You probably have a great story. You just need to find it.
The right questions can turn audience data into a campaign people remember, a report people share, or an insight your competitors don’t have.
“What does our audience really think?”
Find the unexpected opinions and behaviours hiding beneath the obvious answers.
“Can we prove that?”
Build credible evidence behind the claims and ideas you want to put into market.
“What could we say that nobody else can?”
Create proprietary research and original data that gives your brand something genuinely ownable.
“Is there a headline in here?”
Turn interesting findings into sharp stories, angles, and content people actually want to engage with.
“Can we get answers from the people we care about?”
Hear directly from your target audience through real, validated responses.
“Can someone just help us get there?”
We’ll help you ask better questions, find the strongest insights, and turn them into a story worth telling.
what’s Next