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Choosing Your Survey Audience

Sampling 101 How to find your Ideal Target Audience (ITA) Whenever you dive into the world of primary research, you’re bound to encounter terms that sound more like a foreign language, posing a barrier to leveraging a tool that could greatly benefit your business. One term that often confuses people is “sampling” or “sample.” This […]

Evolving to a Customer Mindset

Some self-reflection A friend of mine asked me what I did for a living and after I started answering with the typical corporate jargon I saw the bored look on his face that translated clearly to: WHAT THE HELL ARE YOU TALKING ABOUT? Defining Primary Research This got me thinking there has to be a […]

Navigating the Maze Together

Navigating the Maze Together Many small-business owners and entrepreneurs have echoed a similar sentiment to me over the years: “We’re just a small team, without the luxury of a hefty budget for primary research.” These words, I’m sure, resonate in the minds of numerous business leaders who, despite recognizing the profound impact of market research, […]